People's Choice Beef Jerky has been crafting authentic, small-batch jerky for nearly a century, guided by time-honored family recipes. Founded in 1929 as a humble butcher shop in downtown Los Angeles, this fourth-generation family brand stays true to its roots with simple ingredients and 100% American beef. Each bite celebrates a tradition of quality—from thick-cut, old-fashioned jerky to bold carne seca strips—made with no fillers, just honest flavor and craftsmanship.
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